Competition online is fierce. If you’re competing with a lot of others, paid search can be crucial to connecting with your potential customers. The best part? Every dollar, every click is trackable.
Search Engine Marketing
SEM services puts you front and
center when you need it most.
When someone’s ready to make a difference, timing is everything. Paid search advertising plants your flag in search engine results pages (SERPs). Use it at crucial moments, like year-end giving campaigns, or to guarantee you’re found during a crisis. With your budget and our marketing strategy, we’ll maximize every dollar’s impact.
SEM Strategy & Planning
Search engine optimization is a broad term and one that often overwhelms. We break it down for you. SEO isn’t an all-or-nothing endeavor. You’ll receive data-centered, smart insights using tools like Google Analytics, Google Search Console, and other SEO tools, so you can make ROI-driven decisions. That’s jargon for you’ll get effective SEO that works within your budget.
SEM Set-Up
Once we know what we want to achieve and how to proceed, it’s all about the keywords and phrases. This is when we see exactly what people — your people — are entering into search engines. Truly, no one knows what people want, what they’re looking for, or how they’re feeling more than Google. We have tools to find the insights we need. But we don’t stop there. Looking at the data through our expert, experienced lens, we’re ready for optimization.
SEM Execution
Whether we want people to come to your website or landing page, it’s the optimization that will get them there. There are words on the front end and technical SEO optimization on the back end that tell search engines which pages should show up when someone searches your target keyword. This is how people will find you. If you want to call it magic, you can. We call it methodology.
SEM Measurement
SEO isn’t a one-and-done activity. It’s ongoing, and the secret sauce is to adjust. People don’t stay the same, and neither do their search habits. News stories, world events, and advanced technologies change our everyday lives. In order to connect with your people, we need to keep up. That’s where reporting comes in. We look at what’s happening in your organic search performance and adjust SEO efforts accordingly.
