CLIENT

Karlovec & Company

BACKGROUND

A privately-owned home remodeling company based in Shaker Heights, Ohio, serving the near eastern suburbs of Greater Cleveland for 25 years.

SITUATION

Company owner, Jim Karlovec, was struggling to promote his business and had a dysfunctional website that he was unable to edit. He wanted to partner with a marketing agency that could develop and manage a more functional website and drive new leads with marketing and advertising on an ongoing basis.

APPROACH

  • Using existing branding and visual assets, designed and developed a new, mobile-responsive WordPress website
    • Includes a showstopping project gallery, spotlighting more than 100 home remodeling and restoration projects completed over the past several years
    • Conducted keyword and competitor research, and developed an SEO strategy that continues to land them on page 1 of Google SERP’s
    • Wrote new and edited existing website content
  • Developed and implemented a social media marketing and advertising plan
  • Developed and implemented a print advertising campaign
  • Designed and produced new signage used on job sites
  • Developed lead qualification scripts and trained staff on how to interview prospective clients and document lead qualification data

RESULT

During our engagement, we helped drive brand awareness in Karlovec & Company’s target market with a cohesive presence online, in print and throughout the community. A new website, social media marketing and job site signage drove leads and helped win new project contracts. We also helped K&C garner media attention with our PR efforts – successfully entering them in design and preservation competitions and sharing the news of their numerous customer service award wins.