Increased sales (even during the pandemic)
Value World
About the Client
Value World is a family-owned thrift store chain all about sustainability. With stores in Cleveland, Detroit, Houston, and now Chicago, they make clothing affordable and keep thousands of pounds of waste out of landfills. Each product is purchased, not donated.
Challenge(s) They Faced
Value World had many goals. First, they wanted to grow their retail stores, expanding into new markets. They were working off of the 1970s cash registers and signage from 20 years ago. There was no real way to measure growth. Then, they wanted to distinguish themselves from other thrift stores with an elevated experience. They needed a full-service marketing team.
CGM Solution
We started with research. Then, we built a strategy that would improve their technology, branding, and overall customer experience. If we wanted to expand to new markets, we wanted them to know Value World wasn’t like every other thrift store.
Here’s what we did:
- We tailor-made a marketing team, assigned account members to implement the marketing strategy for 30+ stores in Cleveland, Detroit, Houston, and now Chicago.
- Helped to vet and implement a new POS system to get their technology up to speed and accurately track KPIs
- Created a marketing plan with SMS and email communication
- Developed and promoted a new customer loyalty program
- Created viral videos, partnered with influencers, and increased visibility on social media and in local communities
- Rebranded with new in-store signage and raised the visitor experience
- Developed new, modern, search optimized websites, with the goal of attracting new customers each of their locations
- Launched print and digital ad campaigns across multiple channels and in multiple markets
- Implemented direct mail campaigns targeting specific areas around specific store locations
Services Utilized:
Research & Strategy
Brand Strategy
Marketing Campaigns
Social Media Marketing
Email Marketing
Websites
Search Engine Optimization
Search Engine Marketing
Outcomes
Today, sales are at or above where they were before the pandemic and continue to grow year after year. They have a branding and marketing approach that works. Their social media following and loyalty subscriptions experienced tremendous growth. Now, Value World has acquired 11 new stores to further its mission. At every location, Value World serves its customers with an elevated user experience both online and in-store.
“What I value most is that I don’t just feel like a client. I feel like the Clever Girl team is invested in the betterment and success of my company. They are truly invested in me.”
Tia Winfield
Owner, Value World
