Campaigns & websites designed for maximum impact & accessibility
Ohio Alliance to End Sexual Violence
About the Client
OAESV is on a mission to prevent sexual violence in the state of Ohio. It’s a nonprofit that supports rape crisis centers, advocates to inform and shape public policy, and serves people in crisis.
Challenge(s) They Faced
Like many nonprofits, OAESV needed a marketing campaign that fit specific funding requirements. They needed to launch an awareness campaign and move their website onto a platform that was more accessible and welcoming. Not only did they need the campaign, but they also needed a partner who, well, got it. This is a big mission, and it needs big-picture thinking.
CGM Solution
We worked hand-in-hand with the OASEV to serve their audiences and push their mission forward. We helped problem-solve through the pandemic by creating virtual conferences. We helped implement an awareness campaign geared toward educating tweens and teens. And, we helped them take their primary website to the next level with an inclusive, accessible, and interactive website that helps Rape Crisis Centers help the people who need them.
Big picture, here’s how Clever Girl Marketing supported OAESV:
- Moved their website to the WordPress platform, making it user-friendly for their audience and the staff.
- Added an interactive event calendar where they could promote key events and trainings to rape crisis centers and other community members.
- Created a custom interactive state map, allowing users to quickly find help and services available in each county.
- Increased accessibility by adding a Spanish language portion of the site plus translation options for languages common in Ohio.
- Updated the photography and created custom illustrations to better reflect the community, as well as alt tags and accessibility features to make it even more welcoming.
- Developed a blog to tell their story and increase their visibility in search engines.
Services Utilized:
Awareness Campaign
Storytelling & Blogging
Website Design & Development
Search Engine Optimization
Outcomes
The Be the One website and campaign has successfully raised awareness among teens and tweens through Ohio. Both have helped to create dialog and provide resources to empower teens dealing with difficult situations. The campaign’s success has led to multiple “refreshes” with new branding, updated social media graphics & content, and new website iterations.
Our valued partnership with OAESV is ongoing. We continue to add new, innovate features to the website and expand its reach with regular SEO and accessibility updates, so that it can along wit the organization and help as many Ohioan’s as possible.
