A new website designed to reach veterans and their potential employers
Mission Connect ETA
About the Client
Mission Connect is a veteran-owned business that is all about connecting the right people with the right job at the right time. They support veterans, military spouses, or civilians, and offer direct help such as resume review, interview coaching, and of course, job placement. They also work closely with employers to teach them about military culture to make sure every hire is a perfect match.
Challenge(s) They Faced
Mission Connect was doing the work: helping veterans, spouses, and civilians find their ideal job. But without a website, they were missing a key tool to reach more people, faster. They needed a place where they could explain their services, interact with job seekers, and educate employers. They were committed to matching great candidates with employers who truly value their skill set. So we built a site that brings their mission to life and makes it easier for everyone to receive the help they need.
CGM Solution
We began by designing a website that reflects Mission Connect’s core principles, making it easier for people to find the right work resources. We created a layout with the perfect colors, fonts, and images, then set up the website a “Coming Soon” page while it was being developed. Once the site was live, we made sure it was easy to navigate, with a clear menu and simple contact form. We also optimized everything for search engines and set up tools to track its performance, helping Mission Connect reach more people in need of support.
Here’s what we did:
- Reviewed client content and conducted keyword and competitor research to shape the website strategy
- Built a wireframe and design plan to guide layout, colors, fonts, and visuals
- Wrote headlines, page copy, and SEO metadata for clear messaging and visibility
- Set up secure WordPress hosting and launched a “Coming Soon” page during development
- Designed and developed a modern, mobile-responsive website with intuitive navigation and a user-friendly contact form
- Linked social media accounts
- Optimized on-page copy for search and applied SEO best practices across the site
- Added open graph settings for optimized social sharing
- Submitted sitemaps and set up tools like Google Analytics and Search Console
- Created and verified the Google Business Page to boost local visibility
Services Utilized:
Ongoing Maintenance & Support
Website Strategy & Planning
Website Design & Development
Search Engine Optimization
Outcomes
Launching Mission Connect’s website was a big turning point. It makes connecting with veterans and job seekers easier than ever, allowing them to offer helpful resources and support. The site also helps employers better understand how veterans’ skills can easily transfer to the workplace, showing they are qualified and ready to make a difference. Mission Connect is now expanding its reach and making an even bigger impact!
“You guys were great. I enjoyed the process to get a top notch website. ”
Jay Miller
Chief Recruiting Officer, Mission Connect ETA
