“I Want it All”
Complete Brand Strategy
What You Get
A detailed questionnaire about your gig, goals and needs,
a 2 hour kick-off consultation with our brand strategists, plus:
- Research & Strategy (may include some or all of these):
- Market research
- Primary customer research
- Customer personas
- Competitor research & analysis
- Value proposition
- Positioning statement
- Key messaging
- Brand persona
- Writing style guide
- Visual Branding (may include some or all of these):
- New logo or logo refresh2
- Social media/browser icon1
- Business Cards3
- Letterhead (printed or template)1
- Envelope or shipping label3
- Email signature(s)
- Complete brand standards & usage guide5
- Additional designed materials (up to 2)
Starting at $6,375*
*With 1/3 deposit of $2,125
If you need us to design more pieces or want to add in other services, additional fees will apply.
Liner Notes
Yep. Even nerdy rock chick marketing websites have fine print. Deal with it.
Branding
1 Includes up to 3 initial concepts, then up to 2 rounds of revisions on the chosen logo. Final logo will be provided in multiple file formats (e.g. .JPG, .PNG, .EPS). Additional rounds of revision may incur additional cost.
2 Includes up to 5-7 initial concepts, then up to 2 rounds of revisions on the chosen logo. Final logo will be provided in multiple file formats (e.g. .JPG, .PNG, .EPS). Additional rounds of revision may incur additional cost.
3 Includes up to 3 initial concepts, then up to 2 rounds of revisions on the chosen design, then final files, prepared for printing. Additional rounds of revision may incur additional cost. Pricing does not include the cost of print production.
4 One-page document - a simplified brand style guide, includes primary color palette, and print and web fonts.
5 Multi-page document that establishes the brand’s usage standards, includes primary and secondary color palette, print and web fonts, how to use in various design situations, etc.
Websites
6 1 year of website domain registration & website hosting, using Clever Girl's service of choice. Prior to the annual renewal date, we'll notify you of any pricing changes. Client can transfer their domain and hosting to their own account at any time. Some fees may be incurred if our help is needed to make the transfer.
7 1 year of website maintenance includes monitoring and updating of WordPress installation, theme(s), plug-ins, Google Analytics, Google Search Console and Google My Business Page. If major problems occur (outside our control or beyond our normal scope of work), or if major changes to the site are requested by the client, additional cost may be incurred to cover time needed to complete the work.
8 Depending on the content plan and your available assets, you may need to pay for visual content. For example, we may recommend sourcing stock photography, hiring a professional photographer, or having custom graphics or icons designed. Whatever we decide (together), we'll take your overall budget into account.
9 Includes review of visuals, headlines, copy, CTAs, content organization , overall interface and functionality.
10 Requires login access to your Google Analytics, Google Search Console, Google My Business Page, and/or other related "tech stack" accounts accounts.
11 Requires admin level login access to your WordPress website and hosting account.
12 Copywriting includes up to 2 rounds of client-requested revisions. Additional requested editing or revisions may involve additional fees.
13 While we will make informed recommendations for your data privacy policy, we're not lawyers. We will help you edit/draft your policy, but highly recommend that your attorney review and approve it before posting. We assume no responsibility or liability if you do not have your policy reviewed by legal counsel.