Agency
Marketing has a bit of a reputation problem.
Technology hasn’t helped. Just as spam filters get better at reducing emails, texts blow up our
It doesn’t have to be that way. Ethical marketing has the power to bring people answers to
Ethical marketing makes things better.
We connect people with solutions they need and want in ways that make the world a better
It’s time to get (more) personal.
We don’t buy into marketing hype. You’ll always get the truth from us. We’re here to be your advocate, using our experience to create smart strategies that actually meet your goals.
Our Mission
Clever Girl Marketing is a full-service, ethical marketing agency for mission-driven companies. We partner with our clients to deliver and implement custom marketing strategies, creating positive impacts that respect and inform people, and make meaningful connections.
Meet Heather
Founder, CEO, and art school dropout
Working at various agencies taught her marketing from the ground-up. She’s watched fads come and go, and she’s not afraid to call bullsh*t when she sees it.
She can’t help but be authentic and ethical. Advocating for others is in her DNA. Her grandmother was a WWII Marine veteran (that’s right!), peace activist and feminist. Her influence and high standards can be seen in every aspect of Heather’s being.
With 30+ years of marketing experience, Heather has a reputation for developing remarkably intelligent solutions that don’t include tactics just for tactics sake.
Equal parts creative and technical, she’s both a fine artist and a web developer. This combination differentiates her as a marketing strategist. It’s all communication. Marketing, when ethical, is communicating with people. It’s understanding the power of data to make connections come to life.
Ask any of her clients about Heather and they’ll say they trust her completely because “she listens. She really listens.”
When she’s not working, she’s enjoying life with her husband and 2 grown children. She’s the host of That’s a Hard No, a podcast about boundaries, and has recently become addicted to crochet.
Why “Clever Girl?”
I was raised equally by my mother and my grandmother.
My grandmother was never one to sit around, especially in the face of injustice.
As a child, I marched with her in ERA marches, went to city council meetings, spent holidays in soup kitchens. We were poor; we weren’t helpless. And no matter how poor we were, we were to be of service to others.
She encouraged my abilities, always prompting me to do better, to act better, to be better.
When I made a mistake, whether it was a lack of table manners or a bit of bad grammar, she’d
say things like,
“You’re such a clever girl, Heather. I know you can do better. Try again.”
It wasn’t a critique. It was a reinforcement that I was smart and capable. It was a reminder to
always be at my best.
As a child, I hated it, of course. As an adult, I live by it.
Clever Girl Marketing brings together both the idea of being of service to others and to always
be at our best. We do better for people who are doing better for all. We advocate on behalf of
organizations and businesses who advocate for others.
For me, this business has always been personal. Frankly, that’s why we’re successful.
